The Cost of Sellinga CWS Platform publication
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Sales Costs

When Attracting Customers Costs Too Much

My CAC rises every quarter and pipeline doesn't follow.

Pains of acquiring, qualifying and engaging B2B buyers. High CAC, long cycles, leads that go cold, marketing-sales friction.

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Aged-brass blocks of increasing size lined up on a slate-blue surface, from smallest to largest, evoking compounding growth.
When Attracting Customers Costs Too Much

The customer who costs too much to win — and why it isn't a marketing problem

The acquisition cost on your spreadsheet is half the bill. The other half — cost to serve — decides whether a whole segment can be won. What Tracbel saw over five years.

Vinícius Dias · 7 min read