Sales Costs

When Selling More Doesn't Mean Earning More

Revenue grows and margin falls. We don't know where it's leaking.

B2B commerce financial pains. Margin eroded by discounts, customer credit as risk tool, working capital trapped, chaotic pricing policy.

Issues

[ENG] MTE-Thomson’s official online store connects technical support, a curated parts catalog and sales through selected retail partners, guiding customers to the right part and the ideal seller in one digital channel

MTE-Thomson created its official online store to connect technical support and a brand‑curated catalog with sales through distributors and retailers, guiding customers to the right part and partner

Bruno Volponi Lucchesi · 17 min read