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Persona
CFO
Economic buyer. Approves budget and questions ROI. Skeptical by trade.
What keeps them up at night
ROI, payback, total cost of ownership, spend predictability.
Vocabulary
- payback period
- TCO
- OPEX vs CAPEX
- cost per transaction
- monthly COI
Proof that convinces them
Financial model with explicit assumptions; comparison to current stack; contractual clauses.
Issues for this persona
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