Persona

CMO

B2B marketing director. Responsible for demand, conversion and attribution in long cycles.

What keeps them up at night

Conversion, CAC, attribution, campaign velocity, AI discovery.

Vocabulary

funnel
multi-touch attribution
GEO
personalization
campaign time

Proof that convinces them

Cases with conversion lift; execution time comparison; personalized catalog visuals.

Issues for this persona

When Channels Fight Each Other

When the Manufacturer and the Channel Fight Over the Same Customer

The end customer calls the manufacturer directly, ready to buy — and selling to them is the trap that breaks the channel that built the business. With MTE-Thomson's operation, when going direct destroys more than it captures.

Vinícius Dias · 7 min read

When Selling More Doesn't Mean Earning More

[ENG] MTE-THOMSON`s official online store connects technical support, a curated parts catalog and sales through selected retail partners, guiding customers to the right part and the ideal seller in one digital channel

MTE-THOMSON created its official online store to connect technical support and a brand‑curated catalog with sales through distributors and retailers, guiding customers to the right part and partner

Bruno Volponi Lucchesi · 17 min read