Persona
CTO
Director of technology. Responsible for architecture, security and technical governance.
What keeps them up at night
Architecture, technical debt, security, AI governance, scalability.
Vocabulary
- API-first
- microservices
- agent orchestration
- observability
- compliance
Proof that convinces them
Architecture diagram; certifications; API documentation; governance controls.
Issues for this persona
The Catalog Isn't a Product List — It's What Price, Stock, and the Sale Rest On
When the catalog is ambiguous, the ambiguity doesn't stay in the catalog — it leaks into the price, the stock, the invoice, and the report the board uses to decide. Why the product record is the most invisible and most decisive layer of a B2B operation.
When You Run on Several ERPs, Which One Is Right?
In an operation with several ERPs and brands, integration isn't wiring one system to another — it's deciding which is right when they disagree on price, stock, and credit. Why integration breaks before the technology enters the picture.