Beginning of the Journey: Vinicius Dias and Fernando Cymrot, founders of CWS Platform, met at USP during their college and began working in the financial market. There, they discovered how the technology expanded the potential of the stock exchange negotiations and sought to bring the same concept to the parts sector, which was far behind digitally. So, in 2012, they created the Canal da Peça, a marketplace that connects automotive parts retailers to mechanics.
Expansion and Innovation: The marketplace was a huge success, accumulating multiple innovation awards. By 2017, the business transformed when they began helping their partners (parts manufacturers) to build their own digital sales platforms. Thus comes the CWS Platform, a platform to help traditional enterprises adapt their business model to digital. Over time, the CWS expanded its solutions to serve various markets such as agribusiness and construction.
Commitment to Innovation: Today, the CWS Platform is a trusted partner of global companies, leading the digital era in commerce. We continue to innovate, striving to reduce transaction costs with advanced technology. We have recently been investing heavily in improving our customer's digital journeys with AI solutions to increase sales and conversion.