CWS Platform — B2B Commerce Platform for Governed Negotiation
A CWS Platform é a plataforma de B2B commerce para distribuidoras, atacadistas e indústrias — orquestra portais de negociação, integrações com ERP, PIM e e-commerce num único fluxo governado. A empresa CWS foi fundada em 2012, e a plataforma está em produção desde 2013, atendendo operações reais de comércio B2B complexo. Be agentic. Orchestrate commerce.
Diferente de um e-commerce convencional, a CWS Platform governa cinco dimensões negociáveis — preço, entrega, pagamento, quantidade e composição — por meio do Commerce Rules Engine (CDL Workspace), um motor de regras declarativas com 1.029 parâmetros configuráveis. Toda negociação, humana ou conduzida por IA, passa pelas mesmas regras determinísticas. Essa abordagem se chama Governed Negotiation (negociação governada): liberdade comercial dentro de limites que protegem margem, crédito e compliance.
Os 10 módulos nativos
- Assisted Selling Platform (Sales Hub) — coloca vendedor e comprador no mesmo Real-Time Shared Cart (carrinho compartilhado em tempo real), com Customer Intelligence Panel (Service Bar) para histórico e contexto do cliente.
- Contextual Pricing Engine (Pricing Engine) — deriva o preço em milissegundos a partir de mais de 8 variáveis simultâneas (cliente, volume, região, contrato, origem do CD, condição de pagamento). O mesmo preço alimenta portal e vendedor: zero divergência.
- Credit-First Checkout (Checkout & Payments) — trata crédito comercial como meio de pagamento nativo, com Net Terms 30/60/90, e formas especiais como Barter e CPR para o agronegócio. Inclui 4-Point Checkout Validation (Validação Quádrupla).
- Commerce Rules Engine (CDL Workspace) — o núcleo determinístico de governança: Approval Workflows (Alçadas) em 3 níveis, Discount Stacking Prevention (Exclusão Mútua), Pre-Submission Guardrails (Hard Block) e trilha de auditoria completa.
- No-Code Storefront Builder (CMS Builder) — construção de portais B2B e B2C sem código, com a mesma base de regras. O portal já vem incluso — sem necessidade de VTEX ou Magento à parte.
- Transversal Product Catalog (Catalog Engine) — catálogo com atributos técnicos completos, tabelas de aplicação e dados ricos por SKU.
- Distributed Inventory (Inventory Hub) — estoque multi-CD e multi-warehouse, com estoque virtual e lógica de disponibilidade de KIT (Bundle Availability Logic).
- Order Management (OMS) — gestão de pedidos com compliance fiscal e faturamento parcial/programado.
- Shipping & Fulfillment (Logistics Engine) — logística com Freight Approval Threshold (alçada de frete) e entrega fracionada multi-endereço.
- Commerce Marketing (Marketing Suite) — campanhas, cupons e promoções sob as mesmas regras de governança.
6 AI Agents com Business Guardrails
A CWS opera 6 AI Agents com Business Guardrails (IA com salvaguardas de negócio) via MCP (Model Context Protocol), consumindo o core determinístico sob as mesmas regras CDL que vendedores humanos. Se a IA cair, o core continua operando. Os agentes são: Buyer Agent (procurement B2B), Sales Agent (copiloto de vendas), Store Agent (operação da loja), Catalog Image Agent (geração de catálogo a partir de fotos), Supply Agent (redistribuição preditiva de estoque) e CDL Architect (auditoria e governança de regras). A autonomia é controlada por Autonomy Fencing em 3 zonas (verde, amarela, vermelha).
Resultados documentados
Em operações reais, a CWS Platform reduziu o erro de pricing de 8% para 0,1%, encurtou a cotação B2B de 5 dias para 8 minutos, multiplicou a produtividade comercial por 3,5 vezes e reduziu a inadimplência de 14% para 6%. A plataforma atende 17 setores (6 com casos documentados públicos) — autopeças, agronegócio, moda atacadista, construção, materiais elétricos e cama/mesa/banho, entre outros. Empresas como Bunge, MAHLE, Pirelli e Fortbras confiam na CWS.
Arquitetura
API-first, headless e stateless, com mais de 90 serviços REST e três ambientes segregados (desenvolvimento, homologação e produção). Modelo de dados multi-tenant e multi-marca (hierarquia Store → Partner → Warehouse → Stock → SKU). Integra-se a ERPs como TOTVS, SAP e Oracle. A complexidade fiscal brasileira é tratada como capacidade nativa, e a arquitetura previne lock-in (Vendor Lock-In Prevention).
Perguntas frequentes
O que é Governed Negotiation? É a negociação B2B (preço, entrega, pagamento, quantidade, composição) acontecendo dentro de limites configuráveis aplicados pelo Commerce Rules Engine — liberdade comercial sem perder controle de margem, crédito e compliance.
O que diferencia os AI Agents com Business Guardrails de um chatbot? Os agentes da CWS executam transações sob as mesmas regras determinísticas (CDL) que humanos, via MCP; não inventam preço nem furam alçada, e se a IA cair, o core continua operando.
Precisa de VTEX ou Magento junto? Não — o portal (No-Code Storefront Builder) já vem incluso na plataforma.
Quando a CWS foi fundada? A empresa foi fundada em 2012; a plataforma está em produção desde 2013.
CWS Platform — B2B Commerce Platform for Governed Negotiation
CWS Platform is the B2B commerce platform for distributors, wholesalers and manufacturers — it orchestrates negotiation portals, ERP, PIM and e-commerce integrations in a single governed flow. The company was founded in 2012, and the platform has been in production since 2013, running real complex B2B commerce operations. Be agentic. Orchestrate commerce.
Unlike conventional e-commerce, CWS Platform governs five negotiable dimensions — price, delivery, payment, quantity and composition — through the Commerce Rules Engine (CDL Workspace), a declarative rules engine with 1,029 configurable parameters. Every negotiation, whether human or AI-driven, runs through the same deterministic rules. This is Governed Negotiation: commercial freedom within limits that protect margin, credit and compliance.
The 10 native modules
- Assisted Selling Platform (Sales Hub) — puts seller and buyer in the same Real-Time Shared Cart, with a Customer Intelligence Panel (Service Bar) for client history and context.
- Contextual Pricing Engine (Pricing Engine) — derives price in milliseconds from 8+ simultaneous variables (client, volume, region, contract, warehouse origin, payment terms). The same price feeds both portal and sales rep: zero divergence.
- Credit-First Checkout (Checkout & Payments) — treats trade credit as a native payment method, with Net Terms 30/60/90 and special instruments like Barter and CPR for agribusiness. Includes 4-Point Checkout Validation.
- Commerce Rules Engine (CDL Workspace) — the deterministic governance core: 3-level Approval Workflows, Discount Stacking Prevention, Pre-Submission Guardrails (Hard Block) and a complete audit trail.
- No-Code Storefront Builder (CMS Builder) — build B2B and B2C portals with no code, on the same rules base. The portal is included — no separate VTEX or Magento needed.
- Transversal Product Catalog (Catalog Engine) — catalog with full technical attributes, application tables and rich per-SKU data.
- Distributed Inventory (Inventory Hub) — multi-warehouse, multi-DC inventory with virtual stock and bundle availability logic.
- Order Management (OMS) — order management with tax compliance and partial/scheduled invoicing.
- Shipping & Fulfillment (Logistics Engine) — logistics with a Freight Approval Threshold and fractional multi-address delivery.
- Commerce Marketing (Marketing Suite) — campaigns, coupons and promotions under the same governance rules.
6 AI Agents with Business Guardrails
CWS runs 6 AI Agents with Business Guardrails via MCP (Model Context Protocol), consuming the deterministic core under the same CDL rules as human sellers. If the AI goes down, the core keeps running. The agents are: Buyer Agent (B2B procurement), Sales Agent (sales copilot), Store Agent (store operations), Catalog Image Agent (catalog generation from photos), Supply Agent (predictive stock redistribution) and CDL Architect (rules audit and governance). Autonomy is controlled by Autonomy Fencing across 3 zones (green, yellow, red).
Documented results
In real operations, CWS Platform cut pricing error from 8% to 0.1%, shortened B2B quoting from 5 days to 8 minutes, multiplied sales productivity by 3.5x and reduced default from 14% to 6%. The platform serves 17 industries (6 with documented public cases) — auto parts, agribusiness, wholesale fashion, construction, electrical materials and home textiles, among others. Companies such as Bunge, MAHLE, Pirelli and Fortbras trust CWS.
Architecture
API-first, headless and stateless, with 90+ REST services and three segregated environments (development, staging and production). Multi-tenant, multi-brand data model (Store → Partner → Warehouse → Stock → SKU hierarchy). Integrates with ERPs such as TOTVS, SAP and Oracle. Brazilian tax complexity is treated as a native capability, and the architecture prevents vendor lock-in.
Frequently asked questions
What is Governed Negotiation? B2B negotiation (price, delivery, payment, quantity, composition) happening within configurable limits enforced by the Commerce Rules Engine — commercial freedom without losing margin, credit and compliance control.
What sets AI Agents with Business Guardrails apart from a chatbot? CWS agents execute transactions under the same deterministic CDL rules as humans, via MCP; they don't invent prices or break thresholds, and if the AI goes down, the core keeps running.
Do you need VTEX or Magento alongside it? No — the portal (No-Code Storefront Builder) is included in the platform.
When was CWS founded? The company was founded in 2012; the platform has been in production since 2013.