Business DNA, not technology DNA.

Vinícius Dias was working as a trader at an investment bank when he made the observation that founded the company: software already existed to transact currency, equities and energy, with risk rules built into the operation itself. There was no reason the equivalent should not exist for transacting product, least of all for the ones that behave like commodities, from tyres to grain, from spare parts to chemical inputs.

That is why this is not an e-commerce platform that gradually acquired features for selling to companies. It is a product-trading platform that acquired a friendly interface. The difference shows in the architecture: in production since 2013, it was already multi-warehouse from the start, with the catalog held separately from stock, because on a trading desk the question is never only what the price is, it is which position the thing being sold comes out of.

On a desk, the limit is not a step in the process, it is the condition of operating: whoever negotiates moves fast because the system already knows how far they may go. Carrying that into business-to-business commerce is what governed negotiation does, and it is why the seller here looks more like an operator under a risk limit than someone waiting in an approval queue.

From 2018 to 2024, CWS Platform ran its office at Av. Presidente Juscelino Kubitschek, 1400, in São Paulo's JK–Faria Lima corridor, home to the country's largest technology companies. At its peak it held up to 160 people, including client teams who worked side by side with us during implementations.

The pandemic showed us we could go beyond a single address. With specialists wherever they are, we became more technical, faster and more international, and our capacity to build technology grew. After 2024, remote-first became a deliberate choice: a global, specialized and flexible team, with offices in Barueri (Brazil) and Miami (Florida).