B2B Commerce Platform for Governed Negotiation
CWS Platform is where your customer buys and your rep negotiates: price, credit, stock, freight and mix decided by your rules, on top of the ERP you already run.
In production Tracbel · Imdepa · Pirelli Conecta · Campneus
Company founded in 2012; platform in production since 2013.
CWS Platform is a B2B commerce platform for operations where price, credit, delivery, quantity and composition are negotiated. It runs on top of the ERP a company already has and turns commercial policy into executable rules, with 11 deterministic modules, 6 AI Agents and 1,029 configurable parameters, and it puts the sales rep and the buyer on the same core.
What the platform does
01
Catalog with the right fit, price and availability on one screen. An order of hundreds of items comes out with tax, freight and credit resolved, without the manual back and forth.
02
Price, credit, delivery, mix and terms are five negotiable dimensions under one rule. What passes straight through and what escalates for approval is your call, and every discount stays auditable.
03
The AI Agents assemble the opportunity and orchestrate rules that already live in code. They consume rules, they do not invent them. If the AI goes down, the negotiation keeps running.
Your ERP stays where it is. CWS Platform is an orchestration layer on top of SAP, Microsoft Dynamics or any other ERP, through open APIs, not a project to replace it.
Who it's for
Complex B2B, mid-size and enterprise: operations with price, credit and mix rules per customer, where the order doesn't fit a fixed-price checkout.
The commercial policy leaves the factory and gets lost before it reaches the end of the channel.
Main product: Governed Marketplace
Already running
Pirelli Conecta: a catalog the portal itself lists at more than 60 thousand items. Read the case →
Every customer has its own price, credit and terms, and the order still goes through the rep's hands.
Main product: B2B Self-Service
B2B ecommerce for distributors →Many stores, each with its own stock, price and campaign, and a customer who wants one portal.
Main product: Complex Retail (B2B2C)
Already running
Campneus: more than 117 stores in a single portal for the end consumer. Read the case →
Comparing vendors? The guide to choosing a B2B ecommerce platform lists the questions that separate a B2B platform from an adapted store.
The products
The question that brought you here
"My revenue grows, but my margin disappears. Where's the leak?"
Margin leaks in the discount nobody audits. Governed negotiation protects every dimension of the order by rule, with every discount traceable.
See the path →"Does my rep spend more time quoting than selling?"
The platform processes the repetitive order; the rep goes back to negotiating and building relationships, which is what the machine can't do.
See the path →"How do I add AI to the operation without breaking the ERP and without the agent going wrong?"
An orchestration layer over the ERP without replacing it, with AI that consumes the rules and never invents them. Governance by infrastructure, not by prompt.
See the path →"A digital-native competitor is winning my buyer. Now what?"
It isn't an 18-month IT project. It's the mature foundation that makes digitization, and AI, a safe bet instead of an experiment.
See the path →Digitize the decision, not just the channel
Fixed-price platforms cover one dimension. The ERP covers none in real time. Across all of them, what clears on its own and what goes up for confirmation is decided by the Approval Workflows.
Order under negotiation
Sales manager
Discount of 8% above the 5% threshold. Reason code required.
Audit trail
Reason Code 112 · recurring purchase. Automatic coupon voided by the manual discount.
Where the cost falls
Every cost cut comes back as margin, speed and a customer who returns.
Where the decision now lives
The deterministic Core, the Commerce Rules Engine (CDL Workspace), decides: it executes the rule at zero inference cost. The AI Agents consume that rule through MCP, they do not invent it.
If the AI goes down, the negotiation keeps running.
The 6 AI Agents
Why we exist
CWS Platform exists to lower the cost of every transaction between companies: search, quoting, credit and negotiation stop requiring more people with every new order.
AI-generated voice and imagery.
Proof in real operation
Tracbel · Volvo dealer
~US$24.4M
in revenue on CWS Platform's digital channel, January to November 2025.
Over 3,500 customers served digitally, bidirectional real-time SAP integration for 6 years, and 10 extra points of operating margin on portal orders. Named the best Volvo dealer in the world (Volvo Gold, 2025). By seeing more of the catalog, the buyer began buying what they didn't know existed.
Read the Tracbel case →Imdepa · auto parts distribution
3x more customers
153 customers activated and about 60,000 orders in 3 years of B2B portal.
The machine processes an order of hundreds of SKUs with tax, freight and credit in seconds; the rep moves to consulting. Growing 3x in customers without needing 3x the sales team.
Read the Imdepa case →Figures converted from Brazilian reais at R$5.00 = US$1.00.
"What stands out most is the support and project team — responsive, technically engaged, and willing to work through complex commercial rules (negotiated pricing, credit, customer-specific conditions) rather than pushing generic answers."
Built for US B2B
Contracts through a Delaware LLC.
How we work with US clients →Support in English, on US Eastern time.
How we work with US clients →Can be provisioned in US AWS regions when data residency requires it.
How we work with US clients →Multi-tenant, multi-brand and multi-currency by design.
FAQ →Orchestrates over your ERP through open APIs and webhooks, with SAP and Microsoft Dynamics among the integrations already delivered.
APIs and integrations →Pirelli, through Pirelli Conecta in Brazil, and Mahle are CWS Platform customers.
Pirelli Conecta case →Companies already running on CWS Platform
15
international events
7
countries
Where CWS Platform has been
From the blog
Where the B2B sale loses money before the order exists, one cost at a time.
B2B systems integration breaks when treated as simple data piping instead of source-of-truth governance. Here is how to prioritize your rollout.
Read →
Static pricing formulas fail in complex B2B environments. Discover how dynamic tiering and automated guardrails protect operating margins.
Read →
Discover the anatomy of a B2B sales order and learn how upfront validation eliminates billing bottlenecks and costly rework.
Read →It's how much it costs to keep paying the invisible tax while the market moves.
