Resources
CWS Platform videos
Short films, about one minute each, that explain what CWS Platform does and where it fits in a B2B operation. Each one lives on a page of this site and is also on the CWS Platform YouTube channel.
In short
The CWS Platform videos page gathers the short films that explain the B2B commerce platform: the overview, the modules, the buying and selling portals, the industry solutions and the topics of The Cost of Selling blog. Every video is also on the CWS Platform YouTube channel, organized in playlists, and links to the page of the site that goes deeper into the subject.
- CWS Platform has 11 modules, 6 AI Agents and 1,029 configurable parameters. Source: platform overview.
- CWS Platform B2B portals cover digital selling, assisted selling, the governed marketplace and complex retail. Source: B2B portals.
Start here
View playlist on YouTube-
B2B ecommerce platform: how to choose the right one
What a B2B ecommerce platform is, how it differs from retail ecommerce, what it must do, and the questions that separate the options when you choose a vendor.
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Your revenue grows. Your margin disappears. | CWS Platform
As B2B sales grow, pricing, discounts and credit slip through the cracks, and margin goes with them. CWS Platform is where your customer buys and your rep negotiates, with every condition decided by your rules, on top of the ERP you already run.
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CWS Platform: a lower cost of selling to take your business to the next level
Selling more shouldn't mean spending more to sell. CWS Platform lowers the cost of B2B selling by putting price, credit, stock and negotiation under your rules, in a digital channel where your customer buys and your rep negotiates.
Platform
View playlist on YouTube-
Sales rep software: rep and buyer in the same cart
With the Sales Hub on CWS Platform, the rep negotiates in the buyer's own cart, with customer context one click away and every discount inside approval limits. Fewer quotes over chat apps, more governed negotiation.
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CWS Platform: B2B commerce governed by rules and AI
11 deterministic modules, 6 AI Agents with Business Guardrails and 5 dimensions of governed negotiation, under a single rules engine. See how CWS Platform puts price, credit, stock and freight inside the buying and negotiation flow.
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Governed Negotiation: the cart as a B2B negotiation table
Price, delivery, payment, quantity and composition, all negotiable within intelligent rules. See how Governed Negotiation on CWS Platform keeps reps flexible without giving up margin.
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B2B pricing engine: customer-specific prices in milliseconds
Contextual Pricing on CWS Platform derives the price from product, warehouse, customer profile and tax rule in milliseconds, with margin protected. No more side price lists or wrong prices on the order.
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Credit-first B2B checkout: where the deal becomes an order
The close of the B2B negotiation on CWS Platform: credit as a native payment method (Net Terms), multi-split and a 4-Point Checkout Validation before the order. What was agreed reaches the ERP exactly as agreed.
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B2B marketplace management: who sells, where, and how orders split
The Marketplace Center on CWS Platform governs a multi-seller ecosystem: who gets in, whose offer is featured, who serves each region, and how an order splits between the parties.
B2B portals
View playlist on YouTube-
Dealer portal: the right part for the customer's vehicle
On the CWS Platform dealer portal, parts are filtered by the customer's vehicle, the regional dealer serves first and network and factory stock back it up, all in one order.
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B2B self-service portal: buyers order on their own terms
On the CWS Platform B2B portal, buyers order on their own price, credit and terms, and routine reorders leave your reps' desks so they can focus on negotiating.
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Governed B2B marketplace: your stock and third-party stock in one cart
On CWS Platform, the B2B marketplace brings your stock and third-party stock into one cart, with a storefront ranked by your criteria and split payment by origin. Wider assortment, same commercial rules.
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Complex retail and B2B2C: businesses and consumers on one portal
On CWS Platform, businesses and consumers buy on one portal, in portal, store and warehouse layers, with stores that keep their own stock and prices. Complex retail without patching systems together.
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Guided selling B2B: reps negotiate inside the rules
Guided selling on CWS Platform puts rep and buyer in one cart, with history, credit and margin in plain sight. Reps negotiate fast without leaving commercial policy.
Industry solutions
View playlist on YouTube-
Auto parts ecommerce with vehicle fitment and customer pricing
An auto parts ecommerce platform with vehicle fitment: price by customer and region, taxes and reverse freight on the same order. See what changes in the automotive aftermarket.
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B2B ecommerce for agribusiness: from spreadsheet to governed order
In agribusiness, the quote leaves the spreadsheet and becomes a governed order on CWS Platform: price by region and crop calculated in milliseconds, and barter credit as a payment method.
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B2B ecommerce for distributors and wholesalers with net terms
On CWS Platform, each distributor customer orders on its own price, credit and terms, and your reps keep the negotiation. Digital wholesale without losing the commercial relationship.
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B2B ecommerce for manufacturers and networks
B2B ecommerce for manufacturers on CWS Platform: sell to distributors, dealers and networks with channel pricing, reps in the loop and a portal you govern.
The Cost of Selling
View playlist on YouTube-
Digital channel live, deals still slipping through the cracks
Went digital but still bleeding margin on price, discounts and credit? The bottleneck moved to B2B deal governance: approval before the discount, and credit at the start of the negotiation, not at checkout.
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Traditional CRM vs. CWS Platform: branch-level B2B self-service
In a multi-location B2B portal, a traditional CRM and CWS Platform resolve the serving location, the buyer's price and order validation in different places. See where each architecture fits.
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Off-policy discounts: how to know if reps give them without you seeing
If the only way you discover an off-policy discount is by checking margin at month end, you lack traceability. Govern with price bands, approval limits and an exception trail.
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Assisted selling and digital counter: traditional CRM or CWS Platform?
In assisted selling and at the digital counter, choosing between a traditional CRM and CWS Platform depends on where the commercial process has to be resolved. See the criteria that separate the two architectures.
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A B2B marketplace that scales: the 4 operating conditions
A portal can go live and still end up economically unviable. The viability of a B2B marketplace depends on four operating conditions, and they need to be solved before launch.
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B2B marketplace: retail platform vs. CWS Platform in three criteria
Three criteria that separate a retail marketplace platform from CWS Platform, from the point of view of the B2B portal operator. See when CWS Platform is the best choice.
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B2B ecommerce features that stop buyers from calling
Customers still call because the portal was designed as a digital catalog, and a catalog does not enforce commercial rules. See what a B2B portal must solve for buyers to order on their own.
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Manufacturer marketplace without channel conflict
When a manufacturer opens a direct channel, distributors push back. The way out is for distributors to join the manufacturer's marketplace as sellers, with clear rules on who serves each customer.
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Customer-specific B2B pricing without spreadsheets
The negotiated rate exists, but it sits on a spreadsheet, and it vanishes the moment the customer orders on their own. See how to apply the negotiated condition directly on the order.
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What B2B self-service ordering truly costs, and the cost of inaction
A self-service portal proposal shows implementation and rarely shows the cost of staying without one. The real math includes residual cost to serve, maintaining commercial rules, and the cost of inaction.
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B2B customer portal best practices: built for the real buyer
A B2B customer portal designed around real procurement routines removes manual order entry and speeds up reorders. See what corporate buyers need to find to actually adopt the digital channel.
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B2B wholesale online: why tax, credit terms and warehouses break retail platforms
Wholesale B2B commerce needs tax, net terms and multi-warehouse inventory resolved at checkout. When they are left for after the order, invoicing turns into rework.
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