Connecting Suppliers and Dealers to Increase Supply Chain Efficiency and Distribution Visibility
How manufacturers are structuring visibility into network behavior, and what the Pirelli Conecta project, built on CWS Platform, shows in practice.
Pirelli Conecta: connecting supplier inventory with the authorized dealer network
The official launch of Pirelli Conecta took place during Pirelli's 2026 Sales Convention, which featured an exhibition of national and international partners, offering new tools and products that reinforced, in practice, the collaborative premise of the ecosystem. More information about the launch is available in the coverage by Automotive Business.
Pirelli described the objective when launching the platform: "A platform designed to integrate suppliers, dealers and the entire chain, ensuring speed, simplicity and more results. All of it supported by data, a fluid digital journey and a focus on the B2B customer."
Pirelli reinforced the strategic positioning: "Pirelli Conecta is another important step in our journey of innovation and closeness with our partners. We are strengthening an ecosystem that connects services, knowledge and capabilities to support our partners and contribute to safer roads."
Pirelli Conecta was built with CWS Platform technology, a B2B commerce infrastructure specialized in digitalizing industrial distribution chains. The dealer accesses the portal, compares offers from multiple suppliers with price, lead time and availability side by side, negotiates in real time via chat and closes the order inside the portal. The multi-supplier cart allows buying parts from different sellers in a single transaction. For higher-volume purchases, the platform supports bulk ordering by spreadsheet or batch selection. Vehicle search with manufacturer technical specifications makes it easier to identify the correct part before buying. Freight, payment by Pix, card or bank slip, credit limit and order tracking are integrated into a single environment, available 24/7 on desktop and through the mobile app for iOS and Android. The portal is available at pirelliconecta.com.br.
In operations already using this technology, the time to build an order tends to drop sharply.
The ecosystem serves every participant with a real incentive to use the platform. The dealer gains operational efficiency and starts to have more control over its own supply chain, replenishing stock more frequently and reducing the downtime spent waiting for a quote. Partner suppliers gain access to Pirelli's authorized network of dealers and workshops without investing in a channel of their own, with visibility into demand by region and category. Suppliers such as Bosch, Shell, Motul, KYB, Grupo Moura, Cartech, V3 Componentes Automotivos and others are already part of the ecosystem, with new partners coming in every week. And Pirelli gains structured visibility into the buying behavior of its network, generated as a natural consequence of the transactions within the platform.
What emerges when the network operates inside an integrated ecosystem
With suppliers and dealers operating inside the same platform, the real buying behavior of the authorized network becomes visible: which categories have the most demand, how the pattern varies by region, where the process still slows the dealer down, where there is an opportunity for activation.
The platform offers suppliers demand data from the network by region and category, with each store's purchasing potential available to guide commercial decisions, always in aggregate form and in compliance with the LGPD. This data, when structured at scale, changes the quality of the manufacturer's decisions: pricing, portfolio allocation and regional activation become informed by real behavioral signal, not by historical projection.
The project is in development and grows as more suppliers and dealers operate inside the platform, positioning Pirelli as a reference in a more intelligent, integrated and data-driven distribution model in the Brazilian automotive aftermarket.
The governance decision that sustains the ecosystem
Operating a marketplace where multiple suppliers make inventory available to an authorized network requires governance and curation.
Sellers can start manually via spreadsheet, without depending on integration, updating stock and price with no need for a technology team, and evolve to API integration with their ERP when they are ready. Dealers go through approval before accessing the network, ensuring that only authorized partners operate in the ecosystem.
Integrating the distribution chain is a strategic decision, not an operational one
Industries across different sectors are arriving at the same conclusion: having visibility into the buying behavior of their distribution network is a competitive advantage. Not because the technology became more accessible, but because whoever makes decisions with real network data makes better decisions than whoever operates on historical projection. Pricing, regional activation, portfolio allocation, identification of pent-up demand: all of it changes in quality when the manufacturer sees what is happening inside its network in real time.
What Pirelli's project, built with CWS Platform technology, shows is that this data does not need to be collected as a separate effort. It emerges naturally when suppliers and dealers operate inside an integrated ecosystem. It is a movement that begins by solving a real problem for the dealer, the inefficiency of buying from multiple suppliers in a fragmented way, and ends up generating strategic intelligence for the manufacturer.
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Frequently asked questions
What is Pirelli Conecta?
Pirelli Conecta is a B2B marketplace built with CWS Platform technology that connects partner supplier inventory with Pirelli's authorized network of dealers and workshops. Instead of searching for products across multiple suppliers by phone or WhatsApp, the dealer accesses a single portal and sees, in real time, the consolidated offer from all integrated suppliers, with price, availability and lead time side by side. The platform is available at pirelliconecta.com.br and also as a mobile app for iOS and Android.
How does Pirelli Conecta help dealers in the Pirelli network?
The dealer can now compare offers from multiple suppliers in seconds, close orders inside the portal and replenish stock more frequently without depending on business hours. In operations that adopt this model, the time to build an order tends to drop sharply. Purchase history is centralized, making replenishment faster and less dependent on manual contact with suppliers.
What kind of strategic data does Pirelli Conecta generate for the manufacturer?
When the network's transactions happen inside a centralized platform, the manufacturer starts to see the buying behavior of its authorized network in a structured way: which product categories have the most demand, how the buying pattern varies by region, how the network responds to portfolio changes. This data informs decisions on commercial activation, portfolio allocation and distribution strategy based on real behavior, not on historical projection, always in aggregate form and in compliance with the LGPD.
How does CWS Platform enable projects like Pirelli Conecta?
CWS Platform is a B2B commerce infrastructure specialized in digitalizing industrial distribution chains. It allows manufacturers to build ecosystems where multiple suppliers and dealer networks operate on a single platform, with governance and curation, profile-based access control and progressive seller integration, starting manually via spreadsheet and evolving to API with the ERP. Pirelli Conecta is one of the projects built with this infrastructure's technology.
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