B2B Commerce Platform for Governed Negotiation
Your revenue grows. Your margin disappears.
CWS Platform is where your customer buys and your rep negotiates: price, credit, stock, freight and mix decided by your rules, on top of the ERP you already run.
Company founded in 2012; platform in production since 2013.
What the platform does
Three things, on top of what you already run.
01
Your customer buys on their own
Catalog with the right fit, price and availability on one screen. An order of hundreds of items comes out with tax, freight and credit resolved, without the manual back and forth.
02
Your rep negotiates on rails
Price, credit, delivery, mix and terms are five negotiable dimensions under one rule. What passes straight through and what escalates for approval is your call, and every discount stays auditable.
03
AI acts inside your limits
The AI Agents assemble the opportunity and orchestrate rules that already live in code. They consume rules, they do not invent them. If the AI goes down, the negotiation keeps running.
Your ERP stays where it is. CWS Platform is an orchestration layer on top of SAP, TOTVS, Senior or Sankhya, not a project to replace them.
Where the decision lives
Rules become code before they become prompts.
The deterministic Core, the Commerce Rules Engine, executes the rule at zero inference cost. The AI Agents read intent and orchestrate that Core via MCP.
If the AI goes down, the negotiation keeps running. And the AI consumes rules, it does not invent them.
Architecture and security →The question that brought you here
"My revenue grows, but my margin disappears. Where's the leak?"
Margin leaks in the discount nobody audits. Governed negotiation protects every dimension of the order by rule, with every discount traceable.
See the path →"Does my rep spend more time quoting than selling?"
The platform processes the repetitive order; the rep goes back to negotiating and building relationships, which is what the machine can't do.
See the path →"How do I add AI to the operation without breaking the ERP and without the agent going wrong?"
An orchestration layer over the ERP without replacing it, with AI that consumes the rules and never invents them. Governance by infrastructure, not by prompt.
See the path →"A digital-native competitor is winning my buyer. Now what?"
It isn't an 18-month IT project. It's the mature foundation that makes digitization, and AI, a safe bet instead of an experiment.
See the path →Digitize the decision, not just the channel
Five negotiable dimensions, under the same rules.
Fixed-price platforms cover one dimension. The ERP covers none in real time. Across all of them, what clears on its own and what goes up for confirmation is decided by the Approval Workflows.
Order under negotiation
Sales manager
Discount of 8% above the 5% threshold. Reason code required.
Audit trail
Reason Code 112 · recurring purchase. Automatic coupon voided by the manual discount.
Where the cost drops
Five costs the order pays without showing up.
- Search
- Catalogue with the right fitment, price and availability visible on one screen.
- Negotiation
- Quote, cart, terms and reorder without the manual back and forth.
- Coordination
- Stock across sites, routing by region and freight settled inside the order.
- Credit
- Pre-approved limit and remote payment, without stopping the sale, in the Credit-First B2B Checkout.
- Trust
- History and audit trail cut perceived risk and rework.
Every cost you cut comes back as margin, speed and repeat business.
Governance by infrastructure, not by prompt
The AI acts within rails you define.
Each agent action falls into one of three zones.
Green
the agent acts on its own (reversible action, low risk).
3% discount, within the 5% threshold.
The order moves to checkout with no intervention.
Amber
the agent proposes, a human confirms in one click.
8% discount, above the 5% threshold.
It waits in the manager's queue, with a mandatory reason code.
Red
the agent never acts. It informs and escalates to a human.
15% discount, above the 10% ceiling.
The interface stops it: the order is never even created.
AI Agents with Business Guardrails
Sellers stop assembling orders and start deciding.
Agents assemble the opportunity with the reason and the variables considered. The seller approves, edits or declines, and takes control back whenever they want. This is what the market calls Assisted Selling: the machine assembles, the human decides.
Rules Auditor Agent
Audita 1.029 parâmetros em 45s, detecta conflito, previne vazamento. Sugere, humano decide.
never changes a rule
Sales Copilot
Ranking de carteira, alerta de margem e inatividade, monta orçamento.
proposes, human confirms
Procurement Agent
Busca semântica, comparação multi-seller, monta carrinho, recompra.
proposes, human confirms
Merchandising Agent
Monitora loja, ficha incompleta, sugere campanha.
proposes, human confirms
Catalog Enrichment Agent
Pipeline de 7 etapas, da foto à publicação por SKU.
acts on the reversible
Replenishment Agent
Redistribui entre CDs, alerta de ruptura, sugere compra.
proposes, human confirms
Proof in real operation
Removing friction changes buying behavior.
Tracbel · Volvo dealer
~R$ 122M
in revenue on CWS Platform's digital channel, January to November 2025.
Over 3,500 customers served digitally, bidirectional real-time SAP integration for 6 years, and 10 extra points of operating margin on portal orders. Named the best Volvo dealer in the world (Volvo Gold, 2025). By seeing more of the catalog, the buyer began buying what they didn't know existed.
Read the Tracbel case →Imdepa · auto parts distribution
3x more customers
153 customers activated and about 60,000 orders in 3 years of B2B portal.
The machine processes an order of hundreds of SKUs with tax, freight and credit in seconds; the rep moves to consulting. Growing 3x in customers without needing 3x the sales team.
Read the Imdepa case →"What stands out most is the support and project team — responsive, technically engaged, and willing to work through complex commercial rules (negotiated pricing, credit, customer-specific conditions) rather than pushing generic answers."
Companies already running on CWS Platform
15
international events
7
countries
Where CWS Platform has been
Who it's for
Complex B2B, mid-to-large.
Operations with price, credit and mix rules per customer, where the order doesn't fit a fixed-price checkout.
See the personas and when we're the right fit →The question isn't how much it costs to digitize.
It's how much it costs to keep paying the invisible tax while the market moves.