Circuito de Compras (CDC): a multi-banner portal for popular wholesale

A wholesale mall in Brás moved its operation onto a multi-banner portal, already live, on CWS Platform technology, with a white-label mobile app of international reach.

Customer: Circuito de Compras (CDC)

Told through the mechanism and the technology. No public figures, by the customer's choice.

The Circuito de Compras (CDC) is a popular-retail wholesale mall in Brás, São Paulo, linked to the Nova Feira da Madrugada. It brings together Brazilian, Chinese, Bolivian and Arab retailers, serving resellers across Brazil. Its audience is, by composition, a global hub.

This is a qualitative case: we tell the mechanism and the technology, not numbers. What matters here is breadth. Where Tracbel and Imdepa show results with figures, the CDC shows reach: mobile, international, AI and multi-banner.

On CWS Platform technology, the CDC opened a portal that aggregates multiple banners and unifies the operation in a single place. The portal is already available to customers and running. Catalog governance, the heart of multi-banner unification, comes from the same rails that support the rest of the platform.

The MayaApp CDC

Alongside the web portal, the project has a mobile front: the MayaApp CDC, a white-label app aimed at the small retailers of Brás and of Brazil, with potential for international reach. It accepts international payments, fitting the strong presence of foreign buyers (China, Bolivia, the Arab world, Latin America), and serves in several languages (Portuguese, English, French, Spanish and Mandarin).

Inside the MayaApp CDC runs a CWS Platform AI agent for product cataloging and curation. Personifying the agent is the customer’s decision, not the platform’s.

The reading of the case: the same technology base that governs complex B2B negotiation also supports an international popular-retail app. Depth in one case, breadth in the other.

Frequently asked questions about this case

My business is popular wholesale, with many retailers and banners under one roof. Does the same platform serve that?

It does, and the CDC is the case that shows it. The portal aggregates different banners and unifies the operation in one place, which demands catalog governance before it demands anything of a storefront: who may publish what, how one retailer's offer coexists with the neighbor's, what the buyer sees as a coherent assortment. It is the same base that supports complex B2B negotiation, applied to a problem of composition instead of a problem of contract.

Why does this case have no figures?

By the customer's choice, and the rule here is public: a qualitative case is told through the mechanism and the technology, without figures. That does not make it a weaker case, it makes it a case answering a different question. Where Tracbel and Imdepa show depth with measured results, the CDC shows breadth: multi-banner, mobile, international and with an AI agent in operation. Publishing a number without the endorsement of whoever owns it would be worse than publishing none.

Does the AI agent inside the MayaApp CDC decide on its own what goes into the catalog?

No. The agent catalogs and curates product, which is where it saves an enormous amount of manual work, but transactional truth is executed by the platform: buyer identity, valid price, stock, order. That boundary is deliberate. The AI orchestrates and proposes; the mechanism is what guarantees that whatever was proposed can actually be sold. Even personifying the agent, the name and face it wears in the app, is the customer's decision rather than the platform's.

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