Company
Press & Events
CWS Platform was born in Brazil and is taking the Governed Negotiation category to B2B commerce in new markets. We follow that journey close to our clients and present at the industry's main events, where the conversation about digitizing the negotiation, not just the channel, keeps gaining ground.
What sits on this page is not our claim. These are 24 third-party records, each one with a link to its source at the foot of the card. Check every one of them.
24
public records
8
countries of origin
5
press outlets
CWS Platform in brief
Category
B2B Commerce Platform for Governed Negotiation: the governed-negotiation platform for complex B2B commerce.
Origin
Company founded in 2012; platform in production since 2013.
Architecture
11 deterministic modules + 6 AI Agents + 4 layers + 1,029 parameters + 5 dimensions.
AI governance
AI Agents with Business Guardrails that consume a deterministic Core via MCP, within the Autonomy Gradient (green, yellow, red).
Public proof
Facts already made public by the clients themselves and on independent review platforms.
Tracbel · Volvo dealer
Named the best Volvo dealer in the world (Volvo Gold, 2025). Around R$ 122 million in digital revenue processed on the portal in 2025, with 10 extra points of operating margin on orders via the platform.
Imdepa · auto parts
3x more customers activated on the B2B portal in three years, without growing the team in the same proportion.
Independent reviews
High scores on Capterra, GetApp and Software Advice, with verified testimonials from customers in the sector.
Where CWS Platform has been
Trade fairs, summits and stages, most recent first. Each card carries what the event is, what CWS Platform did there, and the address of whoever published it.
2026
Germany · Hannover
Hannover Messe 2026
April 2026
CWS Platform exhibits at the official Brazil Pavilion. The fair's official catalogue describes the company as a developer of an AI-powered B2B commerce platform, and highlights digital transformation cases run on the platform.
Hannover Messe is the world’s largest industrial trade fair, centred on Industry 4.0, automation and digital transformation in manufacturing.
United States · Las Vegas
CES 2026
January 2026
CWS Platform attended CES 2026 within the Brasil IT+ Brazilian delegation, the ApexBrasil and Softex initiative. It is the North American front of the company's internationalisation strategy.
CES is the widest-reaching technology event in the world, held every January in Las Vegas.
2025
Germany · Hannover
Hannover Messe 2025, Brazilian delegation
2025
CWS Platform was selected by Brasil IT+ for Brazil's official delegation to Hannover Messe 2025. Being named by the ApexBrasil and Softex initiative is institutional recognition of the company's internationalisation track.
Brasil IT+ is the joint ApexBrasil and Softex initiative that takes Brazilian technology companies to global fairs and events.
France · Paris
VivaTech 2025
June 2025
CWS Platform appears in ApexBrasil's official Buy Brazil catalogue for VivaTech 2025, listed as a developer of AI-powered commerce platforms for large enterprises. Entering the agency's export catalogue is a public endorsement of export readiness.
VivaTech is one of Europe’s largest innovation and technology events, held every year in Paris.
Germany · Düsseldorf
EuroCIS 2025
February 2025
CWS Platform exhibited officially and is listed in the fair's catalogue under Online Shop Systems and Platforms and Connected Retail. It marked the company's entry into Europe's retail technology ecosystem.
EuroCIS is Europe’s largest retail technology trade fair, gathering point-of-sale, digital commerce, payments and connected retail vendors.
United Kingdom · London
London Tech Week 2025
June 2025
CWS Platform appears in UAI's coverage among the Brazilian companies at London Tech Week 2025, prospecting the British and European markets and presenting the platform to international clients and investors.
London Tech Week is one of the United Kingdom’s largest technology events, bringing together startups, investors, large corporations and government.
Switzerland · Zurich
Global Innovation Summit 2025
2025
CWS Platform took part in the 2025 Global Innovation Summit, run by Innosuisse, the Swiss innovation agency. It places the company inside Europe's matchmaking circuit for companies, investors and research centres.
The Global Innovation Summit is Innosuisse’s networking and innovation event, based in Zurich.
United States · Miami
Startup OLÉ Miami 2025
March 2025
CWS Platform was invited to Startup OLÉ Miami 2025, representing Brazil's B2B SaaS ecosystem before investors and large companies on the Ibero-American circuit.
Startup OLÉ began in Salamanca, Spain, and its Miami edition is the Ibero-American gateway into the North American market.
United States · Houston
Midsize Enterprise Summit Spring, Houston
April 2025
CWS Platform was selected by Brasil IT+ for MES Spring in Houston, joining boardrooms and speed networking sessions with CIOs and CTOs of American midsize companies.
The Midsize Enterprise Summit gathers executives from American midsize companies shopping for technology, in a boardroom and direct-conversation format.
2024
United Arab Emirates · Dubai
GITEX Global 2024
October 2024
CWS Platform was selected by ApexBrasil to represent the Brazilian technology market at GITEX 2024, presenting its governed negotiation platform for B2B commerce. The appearance opened the company's push toward the Middle East and Africa.
GITEX Global is one of the world’s largest technology trade fairs, held every year in Dubai. It gathers global software, hardware and artificial intelligence companies.
Brazil · Rio de Janeiro
Web Summit Rio 2024
2024
Vinicius Dias took the Web Summit Rio 2024 stage with CWS Platform's thesis on digitising B2B selling in large enterprises. The talk is published on video.
Web Summit Rio is the Latin American edition of Web Summit, gathering founders, investors and technology leaders.
Brazil · São Paulo
Latam Retail Show 2024
2024
CWS Platform is the core platform behind the Unified Commerce project featured at Latam Retail Show, tying together sales channels, operations and customer relationships.
Latam Retail Show is one of Latin America’s leading retail events.
France · Paris
Talks at swisstech Pavilion, Paris
May 2023 and May 2024
Bruno Lucchesi, CWS Platform's VP, was invited to speak at the swisstech Pavilion stage in Paris in two consecutive years. Speaking on an official Swiss government platform strengthens the company's tie to Europe's innovation ecosystem.
The swisstech Pavilion is the Swiss government’s public-private initiative, backed by Swissnex and Innosuisse, that takes Swiss innovation to major global technology events.
France · Paris
VivaTech 2024, via the Brazil-France Chamber of Commerce
May 2024
CWS Platform was one of the Brazilian technology companies selected by CCBF with ApexBrasil for the official delegation to VivaTech 2024. Vice-President Bruno Lucchesi represented the company at the booth.
The Chambre de Commerce du Brésil en France, based in Paris, fosters trade between the two countries and assembles the Brazilian delegation at French events.
2023
Brazil · São Paulo
Fórum E-Commerce Brasil 2023
2023
CWS Platform is the technology partner behind the digital transformation case featured at Fórum E-Commerce Brasil 2023. The account describes portals for companies, resellers and end consumers integrated on the platform.
Fórum E-Commerce Brasil is Latin America’s largest digital commerce event.
In the media
The nature of the proof here is different. It is not our presence at an event, it is an independent outlet deciding the subject was worth a story.
Baguete · 2024
Baguete: digitising the sales process with CWS Platform
A Baguete report details how an industrial client digitised its sales process on CWS Platform, and presents the company as a B2B sales platform specialist, with artificial intelligence and business intelligence on the roadmap ahead.
Baguete is one of Brazil’s leading technology news outlets, covering IT companies and digital transformation.
VEJA · 2024
VEJA, Radar Econômico: corporate digitisation is unfinished
The Radar Econômico column interviews a CWS Platform executive on the unfinished digitisation of Brazil's mid-sized and large companies, the firm's international expansion and its investment rounds.
Radar Econômico is VEJA magazine’s column on economic and corporate trends.
E-commerce Update · 2024
E-commerce Update: the unfinished digitisation of large companies
CWS Platform's founder is the article's main source, pointing to the commercial process as the part of digitisation that large and mid-sized Brazilian companies left behind.
E-commerce Update is a Brazilian outlet specialising in digital commerce and digital transformation.
Rede Bandeirantes · May 2024
Interview with Rede Bandeirantes, in Paris
Bruno Lucchesi spoke with Sonia Blota, Rede Bandeirantes' international correspondent in Paris, right after VivaTech 2024. The interview covered CWS Platform's presence at the event, its internationalisation plans and where Brazilian technology stands in the European market.
Sonia Blota is Rede Bandeirantes’ Paris-based international correspondent and a special reporter for Jornal da Band.
Grupo Photon · October 2021
Grupo Photon, Revista Mercado Automotivo
An institutional feature in Revista Mercado Automotivo presents CWS as a reference in digitising the automotive aftermarket chain, describing capabilities such as the sales rep module and exploded-view catalogue browsing.
For over thirty years Grupo Photon has produced Revista Mercado Automotivo, the leading publication of Brazil’s automotive distribution and aftermarket chain.
Institutional programmes
Selections and internationalisation programmes run by ApexBrasil, Softex, Brasil IT+ and partner institutions in Europe and the United States.
Brazil · International showcase
Buy Brazil, ApexBrasil's export showcase
Standing presence
CWS Platform holds a company page on Buy Brazil, ApexBrasil's international portal. Being listed there is the agency's official recognition that the company is ready to export technology services.
Buy Brazil is ApexBrasil’s official showcase for foreign buyers, investors and partners looking for Brazilian companies.
Belgium · Brussels and Ghent
Technical mission to Belgium, with ApexBrasil
June 2025
CWS Platform was invited to the ApexBrasil technical mission to Belgium right after VivaTech 2025, visiting innovation hubs, incubators and accelerators in Brussels and Ghent.
The mission is ApexBrasil’s initiative with Flanders Investment and Trade and Hub.Brussels to connect Brazilian technology companies to Belgium’s innovation ecosystem.
France · Paris and Lille
IESEG School of Management, lecture and hackathon
2025
Bruno Lucchesi, CWS Platform's VP, presented the company's business model and digital transformation at the Lille campus, and set the brief for a Hackathon Challenge in Paris where MBA teams worked on growth and internationalisation in B2B commerce.
IESEG School of Management is a European business school with campuses in Lille and Paris that brings real company challenges to its MBA cohorts.
United States · Miami
Soft Landing USA, second edition
March 2025
CWS Platform was selected by Brasil IT+ for the second edition of Soft Landing USA, with an in-person immersion in Miami, mentoring and validation of its United States go-to-market strategy.
Soft Landing USA is the Brasil IT+ programme, run by ApexBrasil with Softex, that prepares Brazilian technology companies to operate in the United States.
Talk to CWS Platform
Journalists and event organizers can reach us through our official channels. We reply with institutional materials, public data and spokespeople according to the story.
Talk to us