Who we are
Business DNA, not technology DNA.
CWS Platform was founded in 2012, in São Paulo, by Vinícius Dias and Fernando Cymrot, graduates of USP in Finance and Economics, with no technology background. The absence of technical conditioning was an advantage: the focus stayed on the problem, transaction cost in complex B2B, not on the tool.
Where the thesis came from
The idea did not come from e-commerce. It came from a trading desk.
Vinícius Dias was working as a trader at an investment bank when he made the observation that founded the company: software already existed to transact currency, equities and energy, with risk rules built into the operation itself. There was no reason the equivalent should not exist for transacting product, least of all for the ones that behave like commodities, from tyres to grain, from spare parts to chemical inputs.
That is why this is not an e-commerce platform that gradually acquired features for selling to companies. It is a product-trading platform that acquired a friendly interface. The difference shows in the architecture: in production since 2013, it was already multi-warehouse from the start, with the catalogue held separately from stock, because on a trading desk the question is never only what the price is, it is which position the thing being sold comes out of.
On a desk, the limit is not a step in the process, it is the condition of operating: whoever negotiates moves fast because the system already knows how far they may go. Carrying that into business-to-business commerce is what governed negotiation does, and it is why the seller here looks more like an operator under a risk limit than someone waiting in an approval queue.
Fourteen years on the same problem, in three phases.
2012 to 2016
Canal da Peça
An award-winning B2B auto parts marketplace. The first direct encounter with transaction cost in complex commerce.
2017 to 2022
CWS Platform
The pivot to SaaS and the expansion into agribusiness and construction. The thesis becomes a platform.
2023 to present
AI and Global Expansion
Agentic AI with guardrails and international expansion, with an office in Zurich between 2023 and 2025.
How we position ourselves
A long-term strategic partner in digital transformation, not a tool vendor.
We build the digital future together with our clients. We don't sell tools. The relationship spans decades, not a license.